South Korean electronics giant LG is one of the top manufacturers of displays. The company will not include an OLED display for the upcoming successor of the LG G6, the LG G7, or whatever name the company chooses. OLED displays may be thinner and have higher energy efficiency, but the price is much more than traditional displays. It almost costs twice or twice as the traditional LCDs.
Market analysts say the LG will ditch the OLED display for the G7 and instead adopt an LCD one. The new transition is due to the fact the company’s financial situation has been in a dire situation for quite some time. This is to be blamed on rival manufacturers from the Chinese market like Xiaomi, OPPO, Vivo, and OnePlus. Last year, LG’s sales saw only a small bump due to the release of the LG V30 and the Pixel 2 XL. The Google-made Pixel 2 XL lends the display from LG.
By adopting an LCD, the company aims to cut costs. In a time where more and more manufacturers are switching to OLED displays, the decision may seem backward, but it will significantly reduce manufacturing costs. The company may be switching to an LCD one but a developed one. The reports suggest LG’s next flagship will carry a display called MCD+ display, which consumes 35% less power than a regular display, and on top of that, it is also brighter.
Now, this decision to switch to LCDs may also be influenced by the low expected sales of the Apple iPhone X. LG manufactures the LCD panels for the iPhone 8 and the iPhone 8 Plus. Still, Samsung manufactures the OLED display of the iPhone X. From a new report at the start of this year by Financial Times, LG will be manufacturing the OLED panels for the upcoming 6.5-inch iPhone model this year.