Unannounced retail units of the Galaxy A37 and Galaxy A57 have surfaced in hands-on videos shared by tipster Bradley on X, reportedly filmed in Thailand. The footage offers an early look at Samsung’s next mid-range contenders, including design details and local pricing.
Both phones were shown powered on, giving us a clearer sense of Samsung’s design direction for its 2026 Galaxy A lineup.
Refined design on the Galaxy A57
The Galaxy A57 stands out visually. Compared to the A37, it features slimmer bezels and slightly smoother edges, giving it a more polished and refined look in the leaked footage.
Color options for the A57 are rumored to include Purple, Gray, Icy Blue, Lilac, and Navy. The palette leans vibrant, but still includes muted finishes for broader appeal.
The Galaxy A37, by contrast, appears more conservative in its design language. It is rumored to launch in Greygreen, Charcoal, Lavender, and White. Bezels look marginally thicker than those on the A57, reinforcing the typical separation between Samsung’s mid-tier and upper-mid-range A-series models.
Leaked Thai pricing suggests a price hike
Pricing shown in the videos points to a notable increase for the A57 in Thailand.
The 12GB + 256GB variant is listed at 17,999 THB, roughly $555. A higher-tier 12GB + 512GB model appears at 20,999 THB, approximately $645.
That puts the A57 about 2,000 THB above last year’s Galaxy A56 launch price in the same market. A jump of that size translates to roughly a $60 difference at current exchange rates.
If accurate, the increase could reflect higher memory configurations becoming standard, possible chipset upgrades, or broader pricing adjustments across Samsung’s mid-range portfolio. Still, regional pricing rarely translates directly to U.S. or European markets, and taxes or import structures can distort comparisons.
What does it mean for Samsung’s mid-range strategy
A 12GB RAM base configuration signals an aggressive push in the upper mid-range space. Many competitors still ship 8GB as standard in similarly priced devices. Doubling down on memory could help the A57 better handle AI-driven features and extended software support.
But pricing is the real question.
At around $555 equivalent for the base variant, the A57 edges closer to entry-level flagship territory in some regions. That narrows the gap between Samsung’s A-series and its more affordable S-series FE models, potentially complicating buyer decisions.
The Galaxy A37, assuming it lands lower on the pricing ladder, may end up carrying more of the volume in price-sensitive markets.
For now, these details remain based on leaked retail footage and have not been confirmed by Samsung. If the Thai pricing proves accurate globally, the A57 could represent a more premium shift for the A-series — and buyers may start weighing whether the added RAM and refined design justify stepping closer to flagship pricing.
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