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Samsung’s strategy of launching flagships ahead of schedule is not new. The South Korean manufacturer did this to the Galaxy S9 and last year’s Note 8 flagships. According to a new report, the company will unveil the Galaxy S10 flagship smartphone in January.
This early launch decision has been taken because the company plans to launch the much-hyped Foldable smartphone early next year. South Korean news outlet The Bell reports that Samsung has asked its parts suppliers to start supplying components for its foldable smartphone in November, which means it may target the Mobile World Congress (MWC) next year to be held in Barcelona, Spain. The Galaxy S9 was launched this year at MWC, so it makes sense the company will not be launching two major smartphones together in the same event.
So, going back to the Galaxy S10 flagship, the report claims it will be launched at the Consumer Electronics Show (CES) next year, the annual trade show, which will be held in Las Vegas from January 8 to 11. The thing is, Samsung hasn’t used the CES as a platform to launch a flagship smartphone in recent years, focusing mostly on other electronic products.
The launch of the foldable smartphone will be a major game-changer in the smartphone market, with companies like Huawei, OPPO, and LG developing their foldable smartphones. Samsung has not ordered mass quantities of components for the smartphone, so they want to test the market reaction first. Samsung usually takes about three months to gather parts and assemble them into a finished product.
The project has been under development since 2015 called “Valley.” Samsung recently converted the long-term development project into a short one, giving the codename “Winner.” The new codename hints the company is motivated to launch the first truly foldable smartphone.
