Samsung‘s strategy of launching flagships ahead of schedule is not new. The South Korean manufacturer did this to both the Galaxy S9 and last year’s Note 8 flagships. According to a new report, the company will be unveiling the Galaxy S10 flagship smartphone in January.
This early launch decision has been taken because the company is planning to launch the much-hyped Foldable smartphone early next year. South Korean news outlet The Bell reports that Samsung has asked it’s parts suppliers to start supplying components for its foldable smartphone in November which means it may be targeting for the Mobile World Congress (MWC) next year to be held in Barcelona, Spain. The Galaxy S9 was launched this year in MWC, so it makes sense the company will not be launching two major smartphones together in the same event.
So going back to the Galaxy S10 flagship, the report claims it will be launched in the Consumer Electronics Show (CES) next year, the annual trade show which will be held in Las Vegas from January 8 to 11. Thing is Samsung hasn’t used the CES as a platform to launch a flagship smartphone in recent years focusing mostly on other electronic products.
The launch of the foldable smartphone will be a major gamechanger in the smartphone market with companies like Huawei, OPPO, LG developing their own foldable smartphones. Samsung has not ordered mass quantities of components for the smartphone which means they want to test the market reaction first. Samsung usually takes about three months to gather parts and assemble them into a finished product.
The project was under development since 2015 under the name “Valley”. Samsung recently converted the long-term development project into a short one, giving the codename “Winner”. The new codename surely hints the company is motivated to launch the first truly foldable smartphone in the market.