The smartphone will be directly competing against the Xiaomi Redmi 5A smartphone
Chinese smartphone manufacturer OPPO launched a new ‘Made-in-India” sub-brand for e-commerce named Realme. They announced the brand’s first product Realme 1 and had teamed up with Amazon for the launch of the device. In the future also, all products under the Realme brand will use Amazon as distributing partner across the country. Realme will be focusing on the online smartphone segment which is currently dominated by another Chinese manufacturer Xiaomi. Interestingly, ASUS and Flipkart announced something similar last month.
As for the Realme 1, the smartphone will sport a ‘Black Diamond’ back panel which has triangular cut patterns, akin to the rear panel of OPPO A3 launched last week in China and the OPPO F7 Diamond Black. Currently, there is no information about the price or the specs of the smartphone, but it will be rivalling the Xiaomi Redmi 5A which comes at a starting price of Rs 5,999 in India. The smartphone is exclusively available through the Flipkart and Mi.com website.
Amazon India has made a microsite for the device which reveals the look of the smartphone. The device seems to have a metallic frame with the triangular cut diamond patterns as mentioned above. They even went on to compare with a flat back of Redmi 5A smartphone. The rear sports a single camera sensor at the top left corner with an LED flash.
The company seems to be targeting the youths of India who prefers smartphones with a unique look. The smartphone will be coming with an after sales support which is helped by the 500 authorised service centres in the country. The smartphone is set to launch on May 15.