Over the past few years, there has been a lot of change in the Indian e-commerce industry. It has been challenging for smaller players to make a mark in the market due to the dominance of global giants like Amazon and Walmart-backed Flipkart. But with the launch of the ONDC (Open Network for Digital Commerce), everything is about to change.
So now, if you’d like to be a part of this and start using ONDC, you are in the right place. In this article, we will take a look at the apps where you can benefit from ONDC and how you can use those apps. Let’s get started.
What is ONDC?
Launched in April 2022, ONDC is a network similar to the Unified Payments Interface (UPI). With UPI, transactions could take place directly between banks, eliminating the need for intermediaries like Visa or Mastercard. Similarly to this, ONDC connects buyers and suppliers directly without middlemen. Due to the absence of intermediaries, vendors are able to offer their products at lower prices.
The goal of ONDC is to democratize the Indian e-commerce market. Small and medium-sized enterprises can now compete with bigger firms like Amazon and Flipkart. Local companies and MSMEs can join the network, gaining access to technology and distribution they couldn’t previously afford.
The Impact of ONDC
The launch of ONDC has the potential to impact the e-commerce sector seriously. The aim is to promote healthy competition, resulting in cheaper pricing and better offers for consumers by putting customers in direct contact with vendors. Local enterprises and Micro, Small, and Medium-Sized Enterprises (MSMEs) now have access to the technological infrastructure and distribution channels that were previously exclusively available to giant corporations.
As for the consumer, they are the ones enjoying the low prices. As per a tweet shared by Twitter user Ravisutanjani, food orders via ONDC are around 35-60% cheaper than on popular food delivery apps like Swiggy and Zomato.
How to Use ONDC?
There is not just one way to use ONDC. Think of it like UPI. You need to use a banking app or a payments app to be able to use UPI. Similarly, with ONDC, you need to use an eligible app to be able to enjoy its benefits.
Let’s see how you can use the popular payments app, PayTM, to use ONDC:
- Open the Paytm app on your smartphone.
- Simply search for ONDC using the search bar.
- Select any of the ONDC services: ONDC Food, ONDC Grocery, or ONDC Home Decor.
- Select the item you want to order.
- Select your address or location if asked.
- Make the payment via UPI or any other payment method. It should be noted that you will be charged 100% of the order if you cancel after it has been accepted.
Download ONDC Buyer Apps
Several prominent buyer apps have already integrated with ONDC, contributing to its rapid expansion across various cities in India. Here is the list of buyer apps that are part of the ONDC network:
ONDC has marked a significant shift in the Indian e-commerce industry. By promoting competition, empowering local businesses, and delivering cost-effective items to consumers, ONDC is set to reshape the Indian e-commerce market. So, are you ready to make your ONDC order? What are your thoughts on ONDC? Let us know in the comments section below.