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LG Applies for Three Trademarks Related to microLED Display

The South Korean electronics giant has filed the necessary paperwork for three new trademarks in the EU related to the marketing of microLED displays. The trademarks that the company wishes for are XµLED, SµLED, and XLµLED.

If LG succeeds in getting this trademark and uses it on their shipped products, we are not sure how well they will be received. The name “µLED” looks challenging to pronounce and read, which may have a negative impact instead of a positive one.

The filings reveal that these three trademarks are primarily for small products like “mobile phones, smartphones.” It’s not the first time the world has heard about a microLED display. Earlier this year, Samsung unveiled a 146-inch TV with a microLED display, while Apple is rumored to adopt microLED displays for their wearables, which make sense. Still, this is the first time a microLED display has been proposed for smartphones.

The list of products that the company wants to use this display on doesn’t end here. LG intends to adopt this on laptops, tablets, wearables, and even smart glasses and VR ones. That will be a huge move, which makes us believe LG has yet to work on this technology. But the company considers this huge potential and considers every option.

LG is a primary member of the world of manufacturing, supplying displays to the likes of Google  Pixel 2. The company was also rumored to include a new display tech in their upcoming smartphone, LG G7. Dubbed an MLCD+ panel, it consumes 35% less power than a regular display, and on top of that, it is also brighter. The decision hints at the fact that LG wants to avoid OLED displays because of the cost factor.

About Mrinmoy Choudhury

He is an experienced Journalist. He had been writing for several leading publications too. At DealNTech he covers the latest news of mobiles every day and always strives to provide quality content. He is also a web-designer and graphical designer. Email: [email protected]

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