Domestic handset manufacturer Micromax has plans to capture the lower segment of the 4G market. Last week they introduced us to Bharat 1 which a 4G VoLTE feature phone made with collaboration with state-run BSNL. They are now partnering with Vodafone to launch a 4G low budget phone at a price of Rs 999. Dubbed as the Bharat 2 Ultra, the device runs on an Android operating system. Commenting on the launch Rahul Sharma, co-founder of Micromax said that “This partnership with Vodafone will bring in the next phase of smartphone adoption by helping consumers to upgrade from feature phones to smartphones.”
As soon Airtel and Karbonn joined hand to make the Karbonn A40, reports were there that Vodafone and other telecom operators would also soon launch their own 4G devices. The Bharat 2 Ultra is formed as a result. Interestingly the pricing scheme is almost similar like the Karbonn A40. At buying the customers have to pay the original price of the smartphone which is Rs 2,899 and insert a new or existing Vodafone SIM card to avail the tariff plan of Rs 150. Customers will have to recharge with Rs 150 plan every month over a period of 3 years. After one and a half year or 18 months, users s will get a cashback of Rs 900 in their Vodafone M-Pesa Wallet. And after the next remaining 18 months, they will get a Rs 1,000 refund which makes a total refund of Rs 1,900. That’s how the cost of the device comes down to a minimal Rs 999.
Moving to its specifications, the Bharat 2 Ultra features a 4-inch WVGA display. The phone is powered by a quad-core Spreadtrum SC9832 which is clocked at 1.3 GHz. Along with that, we are getting 512 MB of RAM and 4 GB of internal storage. The device has a 2 MP rear camera and a 0.3 MP front-facing camera in its optics department. The device is backed by 1300 mAh battery and runs an old Android 6.0 Marshmallow OS out of the box. Notably, these are the same specifications of the Micromax Bharat 2 which was launched in April this year.
Sharma added “We want to give superior device experience in an affordable way, and ‘Bharat’ range is a testimony of the same, having already sold more than two million handsets,”
The device will compete against the Karbonn A40 which comes at an effective price of Rs 1,399. The device will be available at Vodafone stores and other retail shops from the first week of November.