Being Smart Phone: Bollywood Superstar Salman Khan has a huge Fan Followers in India as well as in Worldwide. Recently on 5th June 2017 Salman Khan, Atul Gupta, MD and CEO launched the Being Human-electric bicycles in Mumbai. Now Bollywood superstar Salman Khan confirmed that he is going to start Smartphone business in India.
About Salman Khan’s “Being Smart” Phone
As per the sources, The Bollywood superstar is targeting India’s smartphone at the entry to middle-level segment (which is in between Rs 8,000 to Rs 20,000). It is expected the Salman Khan’s Smartphone name will be “Being Smart” Android phone. It is also stated that Salman Khan’s smartphone price range will be different from other devices already have in the market.
A few days ago, Master Blaster Sachin Tendulkar announced a new smartphone, the Smartron srt.phone, in partnership with smartphone manufacturer Smartron. And, the device pricing starts from at Rs 13,999.
Salman Khan on Monday confirmed that he is venturing into the smartphones business with a bit of caution. The superstar Salman Khan has a huge fan club, and Bhaijan have a trust that it will give it a leg up but, in the long run, the brand needs to differentiate itself to stand out in the crowd.
Jaideep Mehta, Managing Director, IDC South Asia, told IANS
“We have just started our entry into the Smartphone category, we need to be careful,” the Bollywood star told IANS in an email interview. “If people buy our products and like it, we will see. We are starting the smartphones in small numbers, and we hope to have minimum losses and maximum gain.
Faisal Kawoosa, Principal Analyst (Telecoms) at CyberMedia Research (CMR), told IANS
The company has to prove yet in the domestic market. However, they have a two-way strategy. First, one is connecting with the Young Generation Youth and building a community. Secondly, The smartphone will be open on a channel for Salman’s fan club to access Khan’s Being Human Smartphone and go for huge content consumption.
Specification & Price
So this is a news regarding Salman’s Being Smart mobile phone, which is to be launch yet. Also, there is no clear information about its specifications, but they have mention product range which is in between 8,000 to 20,000; It means we can expect more. So stay tuned with dealntech for more updates.