Apple GPT everything so far
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Apple GPT: All You Need to Know about Apple’s AI Chatbot

With the popularity of chatbot services and other AI-powered applications, AI has quickly become a key area of attention for tech companies. Apple, the California-based tech giant, seems to be following suit with the rest of the industry.

Bloomberg’s Mark Gurman claims that Apple has been working hard on its artificial intelligence project, codenamed “Apple GPT,” which might go head-to-head with OpenAI’s ChatGPT.

There may not be a finalized consumer product announcement yet, but this project shows Apple is serious about catching up to the AI race and changing how consumers use their devices. This article will look at everything we know about Apple GPT so far.

Apple GPT: Expected Release Window

  • Apple GPT might be released in early 2024 (Expected).

Apple is working on an exciting new project called “Apple GPT,” which means “Apple Generative Pre-trained Transformer.” This AI initiative is currently under development at Apple, perhaps aiming to compete with OpenAI’s successful ChatGPT and other successful AI tools and chatbots.

According to Bloomberg’s Mark Gurman, Apple has been working on AI projects for the past few months. Despite these efforts, Apple has not yet outlined a clear strategy for creating a consumer product based on Apple GPT. We understand Apple isn’t planning to release AI chatbots or Apple GPT until next year. If Apple decides to release Apple GPT, we can expect the release in 2024.

AI chatbot
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Apple GPT: What Can We Expect?

Gurman reports that the company’s current use of the technology is limited to product prototyping and providing Apple employees with special access to the internal chatbot. The output from the Apple GPT cannot be directly integrated into new product features for customers.

The heart of Apple GPT lies in the “Ajax” framework, specially designed for large language models similar to ChatGPT, Microsoft Bing, and Google Bard.

Apple leveraged Google’s Jax machine learning framework to build this platform, running on the Google Cloud infrastructure. However, Apple did not proceed with a contract despite experimenting with OpenAI’s technology for corporate teams.

Apple’s approach to AI development has always been cautious, emphasizing privacy over functionality. Even with Siri, its personal assistant, Apple has often faced criticism for lagging behind competitors in terms of capabilities.

Tim Cook, Apple’s CEO, acknowledged that there are still issues to resolve in the AI domain and emphasized a thoughtful and deliberate approach to its development. Apple has incorporated machine learning-based features in its products with each software iteration. For example, iOS 17 introduced improved predictive text functionality and features like Visual Lookup and photo identification.

The response from the community varies, with some users eager for improvements to Siri before exploring Apple GPT. Siri’s integration with Apple’s ecosystem makes it a great feature, and many users are hoping for significant enhancements.

Others are intrigued by the idea of Siri being transformed into an Apple GPT, essentially merging the voice assistant with the powerful generative AI capabilities. The potential for Apple GPT to improve Siri’s performance is met with enthusiasm.

However, some users express skepticism and impatience, noting that Apple has already announced and showcased AI improvements at WWDC (Worldwide Developers Conference).

One user suggests that Apple should focus on refining existing technologies rather than leading in generative AI. The company’s track record shows it excels in elevating existing technologies through innovative UI, UX, design, and marketing expertise.


As of this writing, no information regarding a consumer-facing chatbot powered by Apple’s GPT has been made public. Pressure from the competition and the rapid development of AI technology has likely prompted Apple to invest in and enhance its AI capabilities.

Whether or not Apple’s AI will be the next big thing is an open question. What are your thoughts on Apple GPT? Should Apple integrate it with Siri? Feel free to share your thoughts in the comments section below.

About Mehtab

Mehtab is a tech writer at DealNTech, where he covers PC and mobile-related guides and news. He is passionate about helping people understand and use technology to their advantage. In his role at DealNTech, Mehtab focuses on creating informative and engaging content on a variety of PC and mobile-related topics, including Windows, CPU, GPU, and Android. Email: [email protected]. Follow him on X(Twitter)

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